Major brands and big retail chains have already discovered the „hot spot“ Berlin-Mitte for themselves and displace the independent stores in the side streets. There they are naturally more difficult to find, the masses follow travel guides first, even in Berlin.
Now the fresh initiative I love cool stuff changes the situation: A special city map unites the creative dealers off the commercial paths, events are organized together and being a community let the creatives become strong. Berlin’s subculture lives!
The map is available in all participating stores.