One of the most exciting places in the world’s fashion retail is the Paul Smith store(s) in London Covent Garden. The british designer has invented the concept store style decades ago and he proofes that fascinating retail does not have to be loud or artificial at all. A new, stylish Savile Row. Still Chapeau!

40-44 Floral Street, WC2E 9DG, Tel: 020 7379 7133